Digital business transformation: Trends, innovative models, a development program

The article is devoted to solving the current issues on trends in digital transformation of business as an innovative paradigm due development a multimedia society and new economy. essence process forming culture are considered that allowed determining quantitative qualitative parameters its model accordance with specifics activity chosen strategy company's development. enterprise basis characterized. stages management policy context described. Innovative models characterized, according which possibility objectively assess factors conditions organization selecting necessary direction becomes available. "critical" components increasing organizational stability company identified. paper proposes methodological approach implementing program accompanied by step-by-step transition adaptation environment ecosystem.